Over Easy is now Urban Egg
When Rocky Mountain Restaurant Group opened the first Over Easy, we registered the Over Easy name in the State of Colorado. We have since learned there are several restaurants throughout North America operating under the name Over Easy, independently of one another. Before expanding into the Fort Collins and Denver markets, Rocky Mountain Restaurant Group acquired the rights to Urban Egg a daytime eatery.
We have decided to rename all our breakfast restaurants to Urban Egg a daytime eatery at this time. It makes sense from a branding standpoint to operate under one name that we own. We will no longer require two websites, two Instagram accounts and multiple Facebook accounts. Our advertising will be more effective, and it will be more efficient for our marketing team to manage one brand.
Same delicious menu. Same great staff. Same local owners. Great new name. We want all of our loyal customers to understand that the only thing changing is the name. We will continue to offer the same great menu at all breakfast restaurants, have the same great staff at all locations and will continue to be a leader in the breakfast restaurant category through innovative, locally sourced delicious menu items.